Runway designer shows

" The original and core purpose of most fashion shows is exposure to the industry and—for couture—clientele. While there were certainly spectacular or notable moments in collections before they became explosively popular, a designer sending their clothes down the runway was essentially making a sales pitch. Retail buyers make notes on what they might be interested in purchasing based on whether to not they think it will sell. Fashion editors similarly note which items are likely to get positive feedback from the market, and both buyers and editors may also try their best to key in on common themes across different collections in a season to get ideas for a cohesive story/sales presentation. For couture houses, which were displaying often one of a kind handmade pieces, wealthy clients might also be in the audience, ready to indicate after the show which piece(s) they were willing to spend thousands of dollars on.

The Internet and social media has made it much easier for fashion houses to publish their content online, so while the physical audience for a Chanel show remains fairly exclusive, it can be watched and distributed as media ad infinitum. Turning fashion shows into a mass market advertisement for a brand and making them available to anyone with an Internet connection has turned up the volume on the entire idea of a fashion show, as brands now have another arena to compete for a share of attention and—they hope—sales.

So now the modern fashion show can really serve a huge number of different purposes, and considering that NYFW alone is estimated to have an economic impact of $900 million, it’s fertile ground for some creative marketing and retail. Designers will add impact to their shows through:"

Performance

Rick Owens Spring ‘14

Celebrity Cameos

Lady Gaga walking in the Thierry Mugler Fall ’11 show

Headline-making designs

Moschino’s Spring 2015 Barbie-themed collection

Retail Technology

The Burberry Spring 2016 Collection, which broke from fashion week tradition of showing an upcoming season and displayed clothing that was immediately purchasable

And pure spectacle

Rick Owens Spring 2016

The point with a lot of these ideas is to get people talking and build brand awareness, whatever a particular brand’s ideal image may be. Think of it as a performance. You might personally like ballet more than someone breakdancing on a sidewalk, but a performance is a performance, and both dancers want you to watch, despite what you (the viewer) may perceive as a difference in quality.

The core purpose of industry exposure remains, but now that brands have more access to the consumer and more incentive to do so, they really want you to pay attention…and click, and share, and buy.

#exposure
#pay
#talking
#socialsites
#fashionweek
#showing
#creations
#runwaymodels
#vanityfair

Designers trendy

" Actually celebrities are usually the sign that a trend is nearing it's end and by the time most trends hit magazine like Vogue, they're on the way out. The best way to discover and follow fashion trends is to do one of three things:

1. Order a Subscription to Women's Wear Daily. This is the industry trade paper and has a lot of details on what's happen in fashion from both a trend and business level. The website is quite good at distilling 

2. Set up a feed reader (or get an app like Flipboard if you have an iphone/ipad) and add the following blogs to your reader: Cool Hunting (www.coolhunting.com), JC Report (www.jcreport.com), Vmag (www.vmag.com), thesartorialist.blogspot.com/, www.Streetpeeper, Budget Fashionista (www.thebudgetfashionista.com) and W Magazine. These are great places to start, but don't be afraid to explore. There's a ton of great street style blogs. 

3. Read Trend reports from firms like The Doneger Group- www.doneger.com, which have free trend reports online and also Pantone, which releases the top colors for the up coming season several months ahead of time on their site."

#season
#firms
#coolhunting
#jcreport
#vmag
#distill
#doneger

Fashion designer move

" Your TASTE as a designer.

You have to have a very sophisticated taste for your industry. If you want to work at a high end fashion brand, of course rhe sense of your style has to be extremely luxury and upscale.

Second is Open-ness.

You have to be open to many different ideas and trends as a designer to be able to explore, think big/wide and create something that's beautiful, innovative and smart.

Most of all, you must know what the heck you are doing and back up your ideas. If you design and can't talk, it's really hard to go a long way..."